When you've been in advertising for 35 years, you recognize game-changing moments. For Daniel Silverio and his team at Aerre, that moment came when they realized AI search engines were reshaping how their clients' customers discovered information.
"When you go to the client and propose that you want to appear in ChatGPT, or do you want that ChatGPT talks about your brand, about your values, about your characteristics - all people open their eyes very, very much. Oh my God, sure, yes we can do it," Daniel explains.
Two years ago, they began following artificial intelligence developments. By early this year, they launched comprehensive GEO services that transformed their client relationships and opened entirely new revenue streams.
Transforming Three Critical Industries in Spain
Aerre didn't just experiment with AI visibility. They systematically applied it across three sectors where AI search was reshaping customer discovery.
Tourism came first. Spain's tourism sector is massive, and Daniel recognized the opportunity immediately. "When you go to visit one country, for example Spain, you ask ChatGPT how are the most important monuments, how to make a journey of one week to visit Spain, and ChatGPT answers you have to visit Barcelona, Sevilla, the Cathedral of Burgos, Madrid - this sector is very, very powerful," Daniel explains.
Financial services followed. Their commerce and e-commerce clients discovered that business buyers were using AI to research merchant services and payment solutions. "They are also very interested in this kind of service of GEO," Daniel notes.
Universities became the surprise winner. "We discovered another sector that we didn't think about at first - universities and education sector - because young people, when they finish high school here in Spain, they ask ChatGPT 'What is the best university for medicine or engineering?' And they use very much these artificial intelligence engines," Daniel reveals.
The 4-Step Methodology That Wins Every Client
Daniel developed a proven approach that consistently delivers results across diverse industries:
Step 1: The "Wow Effect" "At first, you talk about the possibilities of artificial intelligence and they say 'Oh my God, this is amazing, I want to be here.'"
Step 2: Addressing Feasibility Concerns
"The second question is 'How can we do it? It's impossible because ChatGPT has this amazing database.' We say 'Don't worry, we have the tools to make it.'"
Step 3: Results Delivery "We try to explain the tools a little bit. Usually they don't understand completely, but we go to the next step - the results. We say 'You don't understand how we do it, but we do it.'"
Step 4: Strategic Improvement "The fourth question is how we do it. We know our performance, but the next step is how can we improve it. This is when our area of public relations starts to work."
This methodology leverages Aerre's decades of PR expertise while demonstrating tangible AI visibility results.
From Traditional PR to AI-Optimized Strategy
The breakthrough came when Daniel realized AI visibility wasn't separate from their core PR capabilities—it amplified them exponentially.
"We identified the most important sources are newspapers and online newspapers. This is why for us, there's a very big opportunity because we can work with our PR department to contact newspapers and generate information to appear in these papers in the way that we want," Daniel explains.
Their strategic approach categorizes sources into two levels:
Primary Sources (Highest Impact):
- Online newspapers and publications
- Industry-specific publications
- Digital media outlets
Secondary Sources (Client-Controlled):
- Client websites and social media
- Wikipedia entries
- Reference materials clients can improve themselves
"This is one tool that conforms a very, very big work for us. We have PR, we have digital part, we have any areas in the agency that can be implicated in this," Daniel notes.
Systematic Client Reporting That Builds Trust
Using Writesonic's comprehensive analytics, Daniel's team delivers processed, client-friendly reports featuring:
- Total visibility overview across three major AI platforms compared to competitors
- Top 10 prompts generating maximum visibility for the client
- Competitor gap analysis showing where competitors outperform
- Missing opportunity identification revealing prompts where clients should appear but don't
- Source mapping identifying which publications drive AI visibility
"We don't share the tool directly with clients because they don't understand it. We have to give them the results in the most processed, most digestible way possible," Daniel explains.
The team processes vast amounts of response data using AI tools to analyze keywords and identify strategic opportunities. "We analyze keywords that appear and which keywords don't appear - all this work we make with ChatGPT or Gemini," Daniel shares.
Building a New Service Line from Scratch
Six months after launching GEO services, Aerre has positioned AI visibility as a core differentiator that sets them apart from traditional agencies.
"We started our GEO service with Writesonic. Before, this didn't exist for us," Daniel admits. "We started to offer this service and we started to look for a tool. We found Writesonic and started with it. This is one process for us."
They're now entering the execution phase with their first major client, expecting visible results within 6-10 months—a timeline that aligns with the long-term nature of AI visibility optimization.
"We will start working with the first client after summer in September. We expect to obtain the first results in six months to ten months of working," Daniel notes.
The Platform That Made It Possible
Daniel chose Writesonic after evaluating the competitive landscape. "We started with Writesonic and the platform is very intuitive, very easy to work with, and we are very happy with them. We keep going with Writesonic," he explains.
The daily performance tracking capabilities allow them to monitor improvements continuously. "We download the data day by day of the performance, and with this we make our analysis work," Daniel shares.
For traditional agencies looking to evolve their service offerings, Daniel's success proves that even established companies can successfully pioneer cutting-edge AI visibility services. The integration of traditional PR expertise with modern GEO tools creates unprecedented value for clients across any industry.
"Most of them have very positive sentiment about the results and about the performance of the tool," Daniel concludes. His agency demonstrates that the future belongs to those who can bridge decades of marketing expertise with emerging AI search opportunities.
